Proprietary data
Datasets, benchmarks, historical records, trained models or user data that took years or money to gather and can't be scraped or bought.
10 startups with this moat, deepest overall first.
#StartupMRRCodeMoatVerdict
01
BackPedal Ltd· SecurityUK subscription that fits a covert GPS tracker to your bike or ebike and sends a 24/7 recovery team when it's stolen, with Sundays-backed theft insurance as backup. Riders pay from £153 a year.$40k MRR ·code 2 weeks$40k2 weeksa year42Kinda02
LeadX· Artificial IntelligenceA B2B data platform for equipment lenders, business lenders and B2B sales teams. It links 50M+ UCC filings to company, contact, BBB and review data, and customers pay roughly $1.7k a month for search and API access.$31.2k MRR ·code a month$31.2ka month9 months36Kinda03
VirtualJKAn AI clone of business coach James Kemp, running on a white-label chat platform, that writes offers, landing pages and campaigns for coaches and consultants who pay $97 a week or $5,000 a year.$48.5k MRR ·code a weekend$48.5ka weekendcan't be bought with time36Kinda04
unfair.so· MarketingA marketplace where B2B and AI startups pay X and LinkedIn creators for coordinated quotes, reposts and sponsored posts, with engagers turned into leads. Startups pay per post or a $990/mo managed plan.$33.1k MRR ·code 2 weeks$33.1k2 weeks6 months34Kinda05
Welya, Inc.· Artificial IntelligenceA French-language live webinar platform built to sell, with chat gamification, attendee scoring, live offer A/B tests and follow-up automation. Infopreneurs, coaches and the agencies that run their launches pay €79 to €370 a month.$26.7k MRR ·code a month$26.7ka month9 months31Kinda06
Dataford Inc.· SaaSInterview prep for data and tech roles: AI-written guides for specific companies and roles, real-question banks, mocks and coaching. Job seekers pay $29/mo or $89/yr.$37k MRR ·code 2 weeks$37k2 weeks6 months30Kinda07
Dropkiller· E-commerceA Spanish-language tool for LATAM cash-on-delivery dropshippers that tracks sales and stock on Dropi, Aliclick and Mastershop and spies on Meta and TikTok ads. Plans start at $13.25 a month and dropshippers pay.$60.2k MRR ·code 2 weeks$60.2k2 weeks4 months24No08
Launch Club· MarketingDone-for-you Reddit posting and commenting from the agency's own established accounts, sold to startups and brands that want to be cited in AI search ($99 to $4,000 a month).$32k MRR ·code a weekend$32ka weekend3 months22No09
Project A· EntertainmentFaladdin is an AI fortune-telling app (Turkish coffee cup readings, tarot, astrology) paid for by consumers in Turkey, MENA and the US through in-app subscriptions and ads.$63.6k MRR ·code 2 weeks$63.6k2 weeks6 months22No10
Audn.AI· Artificial IntelligenceAutonomous AI red teaming and pentesting for AI agents, plus PenClaw subscriptions to uncensored 'abliterated' open-weight models for offensive security. Paid by pentesters, security researchers and AI startups.$27.4k MRR ·code 2 weeks$27.4k2 weeks2 months20No