doesithaveamoat?
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Clickbait INC

· Artificial Intelligence

@romanbuildsaas

Does Clickbait INC have a moat?

No.

10/100 · Moatless

“The old business is down to $74 MRR and 2 subscribers, and its website is a free Notion page. There's nothing left to protect or take.”

Code to copy

a week

Moat to cross

none

Market

Crowded market

Share on X
Moat depth
MoatlessShallowReal
Verified revenueMRR $74Last 30 days $13,602All time $1.5MCustomers 1,713Founded 2019TrustMRR

01/The verdict

Romàn Czerny's older business, probably the one the Gojiberry founders built and sold. It made $1.46M all time, but who paid and for what isn't clear. Its 'website' is a free Notion playbook on LinkedIn outreach that points readers to GojiberryAI.

Clickbait INC is a business near its end. It earned $1.46M from 1,713 customers, but it's down to $73.85 MRR and 2 active subscriptions, and the Stripe key behind those numbers has expired. Its only public face is a Notion lead magnet for LinkedIn outreach that feeds the founder's new company, GojiberryAI (YC, claimed $2M ARR), so what's left is his personal reach, not anything in the product.

02/1 moat

Founder brand

Shallow

Time won't do it

Romàn (@romanbuildsaas) has 7,225 X followers and posts growth playbooks on LinkedIn and X. A co-founder exit (CoCo AI) and a public '$2M ARR' thread brought reposts from bigger accounts. All of that attention now goes to Gojiberry, not to this business.

To cross it: Build a similar following by posting detailed outbound and growth playbooks for 12 to 18 months, or just pay creators to distribute your content.

03/The gap

Easy to copy

  • The Notion playbook on LinkedIn outreach is free content that anyone can rewrite in an afternoon
  • With 2 active subscriptions left, there's almost no customer base to defend
  • There's no listed product, integrations, certifications or data behind this entity

How you'd go after it

  • Publish better free outbound playbooks with real numbers and capture the same founder and SDR audience on LinkedIn and X
  • Win back the 1,700+ lapsed customers with a cheaper, focused tool if you can work out what the old product did
  • Go after the LinkedIn intent-signal niche directly with a lower price than Gojiberry's $99 per seat, aimed at solo founders

04/Build against it?

Stay away

This entity is being wound down to fund Gojiberry, and the market it points to (LinkedIn intent signals and outreach) is crowded with funded tools like Trigify, lemlist and Artisan. Only enter if you already have an outbound audience of your own.

Already selling this:GojiberryAITrigifyHeyReachWaalaxylemlistExpandi

05/Receipts

Checked 1h ago by Claude Opus 5.5 on high effort, with web search. Confidence: low.

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