Unfollowers Track

Does Unfollowers Track have a moat?

No.

7/100 · Moatless

“A weekend build with no Instagram approval behind it. Dozens of rival trackers already sell the same unfollower list.”

Code to copy

2 weeks

Moat to cross

none

Market

Crowded market

Share on X

Moat depth

MoatlessShallowReal

Revenue not verified. Founders can list on TrustMRR to show it here.

01/The verdict

Web dashboard that scrapes public Instagram data to show who unfollowed you and who doesn't follow back, with no login. Free scans, paid plans, a native iOS app (Lurke) and an affiliate program. Individual users and creators pay.

It reads public profile data and diffs follower lists between scans. Nothing here needs partner approval, a licence or a network. It is one of many near-identical trackers, so customers switch freely and a clone takes a few weeks. The only real assets are some SEO blog content and an affiliate program, and both are easy to match.

02/1 moat

Distribution

Shallow

~4 mo to cross

The site runs a blog of SEO pages (rankings, comparisons, '2026' guides) and an affiliate program. It claims 1M+ accounts analyzed, which is unverified. Rivals like unfollowerstracker.com and unfollowertrackers.com target the same searches.

To cross it: Publish similar comparison and how-to content, recruit affiliates, and wait for rankings in a keyword set that is already crowded.

03/The gap

Easy to copy

Follower-diff logic and dashboard: a clone matches it in a couple of weeks.
No-password, username-only flow: every rival already advertises it.
Blog and comparison content: easily copied with AI writing tools.
Pricing: customers can pick from many free or $2.99 apps.

How you'd go after it

Undercut on price or give unlimited free scans, since the core data costs little to collect.
Win on accuracy and scan frequency with automatic daily snapshots and alerts.
Target a niche such as creators, small shops or agencies with multi-account reports.
Pay a bigger affiliate cut or buy ads, since users have no loyalty.

04/Build against it?

Stay away

The market is saturated with free and $2.99 apps, there is no lock-in, and the data source is a scrape that Instagram can block at any time. Only try it with a cheap, strong acquisition channel.

Already selling this:Followmeter for InstagramReports+ Followers & UnfollowersUnfollow Users for InstagramInStalkerunfollowerstracker.comUnfollowertrackers

05/Receipts

Checked 2h ago by Claude Sonnet 5.5 on high effort, with web search. Confidence: medium.

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