doesithaveamoat?
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7/10

SlimMandje · Van social media rec

slimmandje.nl

Does SlimMandje · Van social media rec have a moat?

No.

11/100 · Moatless

“Recipe import plus supermarket matching is a weekend build, and AH and Jumbo prices come from unofficial APIs. A solo founder has no audience yet.”

Code to copy

2 weeks

Moat to cross

none

Market

Crowded market

Share on X
Moat depth
MoatlessShallowReal

Revenue not verified. Founders can list on TrustMRR to show it here.

01/The verdict

Free iPhone and Android app that turns a TikTok, Instagram or recipe-site recipe into an Albert Heijn or Jumbo shopping list with prices. It has in-app purchases, and Dutch home cooks pay.

The product is an AI recipe parser plus product matching against AH and Jumbo data, and it hands the list to the supermarkets' own apps. Public scrapers, GitHub connectors and paid APIs like Pepesto already cover AH and Jumbo product data. The 15,000+ users it claims are real traction, but nothing locks them in, and the founder has about 1K LinkedIn followers.

02/1 moat

Distribution

Shallow

~3 mo to cross

The site claims 15,000+ users, and Google Play shows 5K+ downloads. It ranks in the App Store food category, but I found no sign of a content engine, SEO or referral partnerships.

To cross it: Ship a clone with the same share-sheet flow and spend a few months on TikTok creators or paid UA in the Netherlands.

03/The gap

Easy to copy

  • Import from TikTok, Instagram, YouTube and recipe sites, which LLM and video-transcript tools now do in a few lines
  • Ingredient-to-product matching on AH and Jumbo, using public scrapers and APIs
  • Price comparison between two supermarkets and the share-sheet UX
  • Hand-off to the AH and Jumbo apps, which any app can copy

How you'd go after it

  • Add more supermarkets (Picnic, Dirk, Aldi, Lidl) or full price comparison, as Lijssie does
  • Pair it with weekly meal planning and pantry tracking, so it stops being a one-tap utility
  • Pay Dutch food creators to push a rival app, or bundle it with a meal-prep brand
  • Offer a WhatsApp or web version, which also covers Android and desktop users

04/Build against it?

Only with an edge

Only worth building with a distribution edge, like a Dutch food creator audience or a supermarket partnership. The tech gives no protection, and AH or Jumbo could add social recipe import to their own apps.

Already selling this:LijssieAllerhande (Albert Heijn)Jumbo appPaprikaSamsung Food / WhiskMealieShopper

05/Receipts

Checked 52m ago by Claude Sonnet 5.5 on high effort, with web search. Confidence: medium.

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