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7/10

Delta

delta.app

Does Delta have a moat?

Kinda.

42/100 · Shallow moat

“The tracker UI is a month of work. Years of exchange and broker connections, 1M+ Android installs and eToro's backing take far longer to match.”

Code to copy

2 months

Moat to cross

a year

Market

Crowded market

Share on X
Moat depth
MoatlessShallowReal

Revenue not verified. Founders can list on TrustMRR to show it here.

01/The verdict

Delta by eToro is a mobile app that tracks stocks, ETFs, crypto and other assets in one place. Users pay for Delta PRO subscriptions, and eToro owns the app.

Delta has a real installed base (1M+ Android downloads, about 11K App Store ratings at 4.7) and a wide set of sync connections. It also has a rich parent company in eToro. But portfolio tracking is a crowded category, and Sharesight, getquin, CoinStats and Kubera all sell the same thing. A determined challenger could get through in months, and users can leave by exporting a CSV.

02/4 moats

Integrations

Real

~9 mo to cross

Delta supports more than 6,000 crypto assets from 180+ exchanges. Reviews say it also links to thousands of brokerages and banks and many EU brokers. Each connection needed separate work and ongoing upkeep.

To cross it: Resell an aggregator like Plaid or SnapTrade for brokers, and use open-source exchange libraries such as CCXT for crypto, which covers most of the ground in months.

Distribution

Real

~18 mo to cross

The app is in the top results for portfolio trackers and appears in most 'best portfolio tracker' lists. It has 1M+ Google Play downloads and about 11K App Store ratings at 4.7. The company said it had 1.5M+ downloads when it was bought.

To cross it: Build a content and SEO engine, or pay for ads, until it ranks beside Delta in app stores and comparison lists.

Funding

Shallow

Time won't do it

Delta is owned by eToro (Opus Labs CVBA is the publisher), which bought it in 2019 for a reported $5M. eToro can fund marketing and cross-sell its own users.

To cross it: Pick a niche eToro will not focus on, such as tax reports or one region, and win it cheaply.

Switching costs

Shallow

~3 mo to cross

Users keep portfolio history, transactions and alerts in the app. Delta also supports CSV import, so leaving takes some effort but is not locked in.

To cross it: Offer one-click import from Delta CSV exports and a longer free tier.

03/The gap

Easy to copy

  • The dashboards, charts, allocation and diversity views
  • Price alerts and asset watchlists
  • The PRO subscription model, around $108 a year for the top tier
  • AI portfolio insight features

How you'd go after it

  • Offer a free tier above Delta's 10-asset cap, as getquin does for Europeans
  • Add tax and dividend reports where Sharesight is strong
  • Go deep on one niche, such as DeFi, or a single country's brokers
  • Support CSV import from Delta and undercut the PRO price

04/Build against it?

Only with an edge

Only go in with an edge, such as a regional broker focus, tax reports or a niche audience. The generic tracker market is crowded and Delta has eToro behind it.

Already selling this:SharesightgetquinCoinStatsKuberaSnowball AnalyticsEmpower

05/Receipts

Checked 2h ago by Claude Sonnet 5.5 on high effort, with web search. Confidence: medium.

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